Good design is good business
— and empathy its key determinant

UX strategy and design involves analysing the complex interactions between humans and things. It's about understanding human behaviors, needs and desires to achieve a positive user experience and ultimately, higher conversion rates. Empathy is the key determinant of good user experience.

Consistency since 2000

artic media design, established in the spring of 2000, specialises in user experience strategy and design, supporting developers, agencies and corporations with user-centered design knowledge for state-of-the-art software solutions and apps for desktop and mobile devices.

Manuel Cottone, UX/UI Designer

avatar Manuel, born 1973 in Zug, is the founder of artic media design. He studied animation at Central Saint Martins, College of Art and Design in London and holds a Master in Mobile Application Design from University of the Arts, Zurich. He is a certified Usability Engineer from Fraunhofer Institute FIT and a certified Scrum Master from Scrum Alliance. As a pioneer he got into digital media in 1994 and went from floppy disks, simulators and CD-ROMs through the .COM boom and the birth of the mobile information society. Before establishing his own company, he used to work for renowned IT companies and design agencies in London, Paris, Vienna, Zurich and Berne.
Today, Manuel combines his +20 years of digital experience and his passion for intelligent design. He loves outdoor sports, healthy cooking and traveling the world.



  • Research and Analysis
  • Design Thinking
  • User Centered Service Creation and Definition
  • Information Architecture


  • Interaction Design
  • Wireframing, Prototyping, Testing
  • User Interface Design
  • Branding and Identity Design

Clients include

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