Good design is good business
— and empathy its key determinant

UX strategy and design involves analysing the complex interactions between humans and things. It's about understanding human behaviors, needs and desires to achieve a positive user experience and ultimately, higher conversion rates. Empathy is the key determinant of good user experience.

Customer centricity for over 20 years

artic media design, established in the spring of 2000, specialises in user experience strategy and design, supporting developers, agencies and corporations with user-centered design knowledge for state-of-the-art software solutions and apps for desktop and mobile devices.

Manuel Cottone - Service & Experience Designer

avatar Manuel, born in Zug, is the founder of artic media design. He studied at Central Saint Martins College of Art and Design in London and holds a Master from University of the Arts, Zurich. He is a certified Usability Engineer from Fraunhofer Institute FIT and a certified Scrum Master. As a pioneer he got into digital media in 1994 and went from floppy disks, simulators and interactive CD-ROMs through the .COM boom and the birth of the mobile information society. Before establishing his own company, he used to work for renowned IT companies and design agencies in London, Paris, Vienna and Zurich.
Today, Manuel combines his +20 years of digital experience and his passion for intelligent design. He loves outdoor sports, coffee and wine, healthy cooking and traveling the world.



  • Research and Analysis
  • Lean UX and Design Thinking
  • User Centered Service Creation
  • Information Architecture


  • Interaction Design
  • Wireframing, Prototyping, Testing
  • User Interface Design
  • Branding and Identity Design

Clients include